A simple way to have a baby shower online.
WebBabyShower helps everyone join in the fun of a baby shower no matter where they live in the world, and celebrate a pregnancy together.
Our job was to push WBS brand into the new direction, and create mobile user interface and experience which will be both enjoyable, unique and easy to use for people from different backgrounds and age groups.
WebBabyShower needed an application that will be easy to use, but will have a lot of fun in it - gamification aspect of the interface was really important.
The solution we proposed to the client was the extensive use of illustrations that were part of the WBS branding and the use of custom patterns that were added to the brand identification.
We wanted the user to feel excited when creating their account and not feel overwhelmed by too many fields to fill.
David Umeh, CEO at Clouty
Thanks to a clear flow and an interesting presentation of the user's profile in the application, we have made more users complete their data, which will translate into a bigger user engagement