SoliPoints pays to save the planet. So can you.
SoliPoints is the reward app that saves the planet while saving money for their users. They came to us, after the initial release of the application, and we were working with their team to improve UX and implement new features.
But there was also a bigger picture - we wanted to capture what it means for the app to be as transparent as possible - since SoliPoints in its business model should be a part of every-day life.
When we were working on SoliPoints, we knew it was important that the application had two dimensions - the environmental dimension, which makes the application a real impact, and the point program dimension that benefits the user. We achieved this by designating golden paths for both of the most important benefits of the application.
While re-building or adding the features, transparency was important - we had in mind, that app needed to be reliable, both because of working with foundations, and because of working with buy and sell transactions.
As in any software development project, user feedback is key. We were iterating on the interface to get the best effect, all within the framework of the Human Interface Guidelines.